Victrex gets aggressive with its Indian distributor
Victrex Polymer Solutions has appointed Padmini Petroplast as its distribution partner in India
According to the company, it is entering the Indian market in an aggressive strategic move designed to expand its global footprint and extend market reach into one of the world’s most rapidly emerging industrial markets. Commenting on his company’s strategic partnership with Victrex, Prakash Shah, managing director for Padmini, said: “India is a very big country and many foreign companies are coming in. “We view this as an advantage since many Indian customers are looking for foreign suppliers and partners, and we see this partnership with Victrex as an opportunity to realize synergies to grow in the market.” Padmini Petroplast will commence distribution of Victrex Polymer Solutions’ portfolio of high-performance thermoplastics from January 2010.